Connect With Integrated Display Group—
Revlon Wall Tester System
Integrate a tester solution for Mass retail walls that will allow the consumer to experience product texture and shade.
By monopolizing the use of existing fixtures, we created a drawer style tester where the entire shade story became easily seen at a glance and also secured each tester product to the unit via security recoilers. A large graphic area spoke to the tester availability and Product benefits.
The tester was launched at over 1000 retail locations including Shoppers Drug Mart and other Beauty departments across Canada. Flawless installation was achieved by using existing fixtures as the shell of the tester, allowing for a 100% installation success. Retailers saw an immediate 75% reduction in tester theft as well a reduction in vandalization, which greatly helped to keep the retail wall neater and more inviting to the consumer.