Proctor & Gamble Pringles Freestanding Merchandiser

Client Request

Develop a convenience store display with a high visual impact, compact footprint and interchangeable graphics.

Our Solution

We developed a shape that was based on the proportions of the product’s packaging. This cylindrical shape was visually striking in communicating the product and its unique packaging. The structure is a lightweight, economical, yet strong wire frame with channels for graphic inserts. For ease of placement in a convenience store, we added casters to the base.


Stores reported a lift in product sales. Display size allowed easy placement in store and this led to a successful sales lift. The displays all shipped and received without any damage. Client budget and ROI were achieved.