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Glentel iPhone Floor Display
Design a high profile freestanding display that showcases an innovative new product. Reflect the brand DNA and command customer attention. The display has to seamlessly integrate the brand with graphic insert areas, product security and create a lasting customer experience.
Our design team researched the iPhone, its look, feel, and the essence of the brand. The team developed a variety of concept sketches that explored the overall shape, color treatment, ergonomic and functional characteristics. A working prototype was developed for client review and approval, which lead to the final display run of 150 units.
The iPhone 4 and its display generated a customer buzz that allowed store staff to easily engage customers and guide them through the purchase experience. The display was introduced in a premium position in store. In the brief time that it has been on the floor, store managers indicate that sales have increased significantly.